2008 NHL Winter Classic in Around the NHL & Other Hockey Talk Posted January 1, 2008 · Report reply Ya know, I was just thinking....why did they use 2 teams from t same division? Why not make it a W-vs.-E game? that would keep more of the US interested. I ahve a feeling the demographics of people watching will be very slim out west..... They used Buffalo because they knew they would have the weather needed to support the ice, and probably have some snow to make it all the more fun. They also used Buffalo because it's so close to Toronto, and knew they would get plenty of fans. They used Pitt because NBC and the NHL is not going to do something like this without Sidney Crosby. He is the "face of the NHL" that they are banking on.