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Carolina Hurricanes respond to recent survey that shows people in North Carolina don't know they exist

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There's a big difference between concentrating marketing on the immediate area and completely ignoring areas outside it, though.

While I don't expect to see as much Canes merchandise in a typical store as Panthers or Bobcats here in Greenville, it's really pathetic when you hardly ever see any Canes stuff for sale outside of Raleigh. And please don't tell me it's because nobody will buy it. The few times things do show up in stores around here they don't last long at all.

Nobody is asking that they treat everyone outside of Raleigh the exact same way they do in. Just that the Canes actually do something for those of us who live outside of Raleigh. We can add to tv viewership, thus driving up tv revenues. Plus a whole lot more merchandise sales if only they'll put stuff out there for us to buy without having to make a trip to Raleigh. For a team that has struggled to even make a profit, don't you think they ought to be doing everything they can to increase those profits? They can't do that by limiting themselves to a concentrated area around one of the smallest markets in the entire league.

Totally agree !!!!

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It is disappointing how some people can have such a negative view about the NHL. IMO, it is the most exciting sport to watch. Other than basketball, no other team sport can a single player take over a game. Its comments like Tiger Woods` "Does anyone watch hockey anymore?" that seem to drive people from becoming new fans of the sport. Sure, we need to gain new fans...But, IMO we have one of the best fan bases in the league as far as the 18-20 thousand people that fill the building in the playoffs and during the big regular season games...Most of our fans have good hockey knowledge, and we have the loudest house in the NHL.

It would be a very good idea to sell more merchandise at other stores like people have mentioned...especially outside of Raleigh.

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I guess maybe i think they should cause im from Canada,and we are hockey,but you cant tell me these people live 2000 miles in the bush and dont talk to people or go out,I mean come on now,the only reason they dont know they have a team is cause they probably dont even know what hockey is....

Sorry I agree with the Canadian (somewhat) on this. Pick a number out of the phone book like they did, call someone who lives well outside of Raleigh who is 75 years old who has never been a sports fan, who listens to the classic music station and they only read the news section of the newspaper or maybe they just moved here, I dont think you can blame the Canes or media on that.

I am amazed everyday to find out what we have here that I did not know before only because I did not have an interest. I know it is sports but there are so many people from many sides of everywhere who don't care about sportsand never had. I lived in another city for a fairly long time and did not know they had baseball team for a long time and I am a sports fan.

Again, I thought the numbers were great. Same results you would have in MSP.

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While I don't expect to see as much Canes merchandise in a typical store as Panthers or Bobcats here in Greenville, it's really pathetic when you hardly ever see any Canes stuff for sale outside of Raleigh. And please don't tell me it's because nobody will buy it. The few times things do show up in stores around here they don't last long at all.

But that is not an issue of the Canes. They would love to sell it. It is an issue of the stores and companies carrying items.. Blame the stores but don't blame the Canes. Geeeezz, Am I the only one that went to MBA school here or for that matter, has a job in business ??

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But that is not an issue of the Canes. They would love to sell it. It is an issue of the stores and companies carrying items.. Blame the stores but don't blame the Canes. Geeeezz, Am I the only one that went to MBA school here or for that matter, has a job in business ??

But why would a store try to sell merchandise of a team that totally ignores their customers? So yes, it does come back to the Canes needing to get out and start marketing the team outside the Raleigh area.

Do you know how stores sell new items? Or did they leave out how a business has to go to the store and get the store to actually sell it in your MBA classes?

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Which L.A.? The Los Angeles Kings, or the Anaheim Ducks, winners of last year's Cup? It's a fact; there have been two NHL franchises in SoCal since 1993.

Some would argue that there is only one NHL team in Southern California right now

sorry Jan ..... I couldn't resist that one

By the way Jan, hope that you had no damage from the earthquake today.

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I will be the first to admit I am no expert in the matter, but when your selling a product, you are either filling a demand, or you are creating the demand. I don't think there is a huge demand for hockey outside the Triangle relativity speaking, so it's up to the canes to create the demand for the canes.

Obviously there is a paradox of sorts with that, because no one is going to let them in the door without the demand at the same time. I think they have to bite the bullet and take a loss and expand their coverage westward more then anything. Have pre-season games in Asheville for example or have a caniac - like festival. Billboards along I-40 and I-85 and along the smokie mountain express where lots of tourist travel (Harrah's casino) maybe. Pay for commercials during prime time football(panthers) and basketball. Get involved with the communities outside of Raleigh would go a long way as well. There are plenty people out there with deep enough pockets in Asheville, Charlotte, Winston-Salem that would take the trip and spend the money if the demand was there. Even the panthers took a while for people to accept as ns/sc's team and that was in Football (though an early trip to the playoffs helped speed that up).

On another problem related:

TV is a huge issue for the entire NHL, while VS. has gotten better, its no where near the coverage of ESPN and few non-fans go out of there way to stop by VS to see whats on to happen upon a game and give it a watch. Also there are no basic network stations that air hurricanes games like NBC/ABC/CBS. If NBC(nothing but Crosby) actually airs a Canes game that isn't in the playoffs, I will be shocked.

Just thinking out loud. Hockey season is still to far out, we are getting restless with some of the debates lately ;)

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It all comes down to one thing.....getting the triangle on board. Yes, the canes have a nice following in the triangle, but I think we can all admit, that it needs to get better. The weeknight games are horrendous for attendance. How many fans 100 miles away or farther are going to travel to a game on a weeknight. If lucky 1% of that population. Their work is not done in the triangle, and let's face it, the triangle is where they are going to get their money. Selling tickets brings in revenue. They have to get the triangle area on board so they get those weeknight games filled.

Now don't get me wrong, I think they do need to market outside of the triangle, but until they reach their season ticket holder goal, they need to focus on the triangle area. Once that goal is met, use more money to reach out to other areas.

But selling tickets is going to be the big facto in bringing in money. Sure you get people to watch on TV or listen on the radio, but that itsn't going to bring in the money. Until they get the triangle on board and weeknight games are filled, they need to continue their efforts in the triangle.

With that said, the marketing needs to get better no matter where they market.

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And why are you trying to compare Canada to a small market city?

Its like comparing apples to oranges.

Read my post right above yours. People from 2000 miles away get their outside news from media related sources. If the media is not reporting anything on the Canes, how can you expect them to know who the canes are? Shoot Charlotte doesn't mention the Canes b/c they'll afraid it'll take away from Panthers/Bobcats news. Charlotte is only about 200 miles away, and you are expecting people from 2000 miles away to get information about the Canes. Like I said comparing Canada to a small market city is pointless.

Im not comparing Canada to Carolina,if you read my post properly,I said I guess I expected everyone to know there was a team in Carolina,cause here in Canada it doesnt matter where you live every team gets exposure,states included...

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IMO the best way for the 'Canes to increase their exposure in the Triangle and near Triangle areas is to have a weekly game (or monthly, if weekly is not possible) broadcast on one of the local major over the air stations.

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Some would argue that there is only one NHL team in Southern California right now

sorry Jan ..... I couldn't resist that one

No worries, cheap: Mr. GSBG and I have made the same claim dozens of times in the last few years. Peter Anchutz, the Kings' CEO, is worse than egregious -- over the last six years, he's basically left his team in a semi-permanent state of decay. :mellow:

By the way Jan, hope that you had no damage from the earthquake today.

I started a thread about it five minutes ago in the OT boards. Check it out when you've got a moment -- and, truly, thanks for keeping me in mind.

Jan/GSBG

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It all comes down to one thing.....getting the triangle on board. Yes, the canes have a nice following in the triangle, but I think we can all admit, that it needs to get better. The weeknight games are horrendous for attendance. How many fans 100 miles away or farther are going to travel to a game on a weeknight. If lucky 1% of that population. Their work is not done in the triangle, and let's face it, the triangle is where they are going to get their money. Selling tickets brings in revenue. They have to get the triangle area on board so they get those weeknight games filled.

Now don't get me wrong, I think they do need to market outside of the triangle, but until they reach their season ticket holder goal, they need to focus on the triangle area. Once that goal is met, use more money to reach out to other areas.

But selling tickets is going to be the big facto in bringing in money. Sure you get people to watch on TV or listen on the radio, but that itsn't going to bring in the money. Until they get the triangle on board and weeknight games are filled, they need to continue their efforts in the triangle.

With that said, the marketing needs to get better no matter where they market.

Hi all! I made the trip last season with some buds, and plan two more this season as well! ESPECIALLY on weeknights, because you can get awesome seats!!

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